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Global Brand Power Leveraging Branding for LongTerm Growth Wharton Executive Essentials Barbara E Kahn 9781613630266 Books

Tags : Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) [Barbara E. Kahn] on Amazon.com. *FREE* shipping on qualifying offers. <DIV></DIV><B><I>The branding bible for today's globalized world</I></B><BR><BR>Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,Barbara E. Kahn,Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials),Wharton Digital Press,1613630263,Brand name products;Management.,Branding (Marketing),Product management.,BUSINESS & ECONOMICS Marketing General,Brand name products,Business & Economics,Business Economics Finance,BusinessEconomics,EXECUTIVE MANAGEMENT,GENERAL,General Adult,Management,Marketing - General,Monograph Series, any,Non-Fiction,PRODUCT MANAGEMENT,Sales & marketing,United States

Global Brand Power Leveraging Branding for LongTerm Growth Wharton Executive Essentials Barbara E Kahn 9781613630266 Books Reviews

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